Italian - ItalyEnglish (United Kingdom)
..
..

SOCIAL MEDIA MARKETING

Afraid of social media but tempted to try its marketing potential?

 

WEB LISTENING (LISTEN & ACT)

Have you ever dreamed of knowing what people are saying about you and understanding how they are sharing opinions ?


WEB MONITORING METRICS & MEASURES

Did you know that you can listen to what they’re saying about you on the web and measure the results of your social media marketing actions?


WEB INTELLIGENCE

Did you know the Web is a powerful source to establish and manage the relation with your customers and prospects?


 

Products

web listening

brand race quadrant

alterian_sm2-web

Member & Partners

dmauk

womma_uk-web

womma

accenture-web

freedatalabs
WEB LISTENING (LISTEN & ACT)


“Listening first, selling second”

Dale Carnegie


Until Web 1.0 all marketing initiatives were “Point & Shoot”.


You used to decide the correct target audience for your campaign "point", and then "shoot" your message with the call-to-action to meet your objectives. Web 1.0 introduced a new channel alongside the established channels of TV, radio and newspapers. But nothing really changed in terms of how you tried to reach potential customers.
Do banners and email campaigns, as opposed to print advertising and TV commercials, represent a different approach from a marketing perspective ? Not at all.

Along came Web 2.0 and the growth of social networking - possibly the real potential of the Web. - This changed how people interacted online, bringing new opportunities (and threats) to companies and their marketing teams. After all, listening to what consumers are saying and recommending to each other has always been the dream of marketers. Market researchers tried to capture the voices out there, though with limited success. But what people say on the Web stays on the Web!
Conversations leave indelible traces, can be identified, tracked, analysed and understood for marketing purposes. This gives incredible new opportunities to marketers to execute their campaigns, not
only Social Media Marketing campaigns, but also traditional ones. Enter Freedata Labs' unique approach: Listen & Act. Listen to what people are saying, then decide on your course of action, keep listening and monitoring to see how your actions change consumer perception.

Freedata Labs' Web Listening Platform lets you:

  • Understand what people are saying about you and your products
  • Understand what people are recommending to each other
  • Understand your brand perception relative to your competitors
  • Continuously monitor your marketing campaign through changes in the perception of users
  • Build a 24/7 database of conversations, collected every single day

 

Interested? Drop us an e-mail a.giorgi@freedatalabs.com

 

____________________________________

 

Want to know more ?

For more information on Freedata Web Listening Platform:
Watch the presentation:
http://www.slideshare.net/Freedatalabs/freedatalabs-com-the-brand-race-quadrant-july-2009-eng

For more information on "Listen & Act" approach:
Watch the presentation:
http://www.slideshare.net/Freedatalabs/freedatalabscom-social-media-marketing-made-real-jan-2010-eng-with-cases

For more information on Social Media Marketing:
http://en.wikipedia.org/wiki/Social_media_marketing

 

 

 

Add your comment

Your name:
Subject:
Comment:

Clienti

..
Follow us on

facebook twitter
youtube slideshare
delicious
linkedin flickr

You Tube

Intervista a Valeria Severini