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Web 1.0, Web 2.0, Web 3.0
What distinguishes Web 1.0 from Web 2.0 and the now imminent Web 3.0? The way in which users get and use the online information and how marketing professionals can derive information from this and take action. Web 1.0 was mainly a web for reading - ... by Alex.Giorgi
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Quality versus Quantity
For marketing managers, talking about measurements of ‘quantity' in reference to social media marketing campaigns or the web in general is certainly easier, not to mention less uncomfortable, than talking about ‘quality'. But if you think about it - ... by Alex.Giorgi
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On-the-Spot Customer Service
With the development of forums, blogs, micro blogs, and social networking sites, businesses must start thinking about CRM from a different perspective. People are now looking for help in ways that up until a few years ago were unthinkable. Blogger Je ... by Alex.Giorgi
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