What we do: Social Media Selling
Our way of helping companies become more visible on the web and closer to clients and prospects is listening to the Web, interpreting conversations and developing strategies and Social and Digital actions.
Freedata Labs is a digital communication company with a focus on Social Media and Social Intelligence.
At Freedata client-company relationships are a key element of the services we offer.
Until recently CRM was the focal point of this relationship, but now it has shifted towards online conversations and the relations a company builds with web users and particularly blogs, Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
A great opportunity to develop Digital Marketing, and particularly Social Media Marketing, emerges from this complexity and abundance of interactions, which is capable of boosting awareness, advocacy, sales and loyalty.
Freedata Labs is a member of WOMMA (Word of Mouth Marketing Association) and adheres to the code of ethics of the association.
The Social Media project implemented in 2012 for SAP Italia won the SAP Social Media Best Performance Award.
Social Media channels are not only the ideal tool to establish a form of communication between a brand and its users, they are also a new and extremely vast data source, rich in information produced quickly and spontaneously by a target of lively, key consumers.
Freedata Labs helps its clients develop communication strategies on Social Media channels and implement strategies to creatively and effectively engage their clients and prospects daily on Facebook, Twitter, LinkedIn, Instagram, Pinterest, blogs, etc….
In 2011 Freedata Labs started offering training courses on Social Media, Social Selling, Social Intelligence and Web Listening for vocational training bodies (for example CFMT) and clients, both B2B and B2C, in their premises.
Gamification is the use of game thinking and mechanics in non-contexts to engage users and positively incentivize them to reach a target.
It always works because we are genetically built to like games, of any kind!
It is becoming more and more common for people and companies to be asked for their personal details: when we buy clothes, when a supermarket issues a new loyalty card, when we fill in an online company questionnaire or we register for an event or take part in a contest on Social Networks. When adequately incentivised, users give their personal details attracted by prizes, discounts, special offers or interesting possibilities like listening to a Web guru.
