Lab
The Lab at Freedata Labs is born to provide innovative tools with guaranteed immediate practical use to study the emotions webs users express or have expressed when writing comments, reading texts, viewing images and videos. The aim is to determine and measure how emotions behave and influence the behaviour of users: buying decisions, thought construction.
The tools developed and fine tuned by the lab (software and methodologies) allow to optimise the content production for marketing and communication, choosing the appropriate tone, image, post plan and channel so as to obtain the best possible results: engagement of the user/consumer, spark user interest, choice in favour of the final customer.
The lab’s key objectives are:
1. Semantic analysis of existing data: APPLICATION OF CONCEPTUAL MAPS IN EMOTIONAL WEB LISTENING
2. Qualitative analysis of the emotions associated with individual research topics: EMOTIONAL PATHWAYS
3. Analysis of the emotional engagement generated by visual stimuli by means of EEG Emotiv-Epoc interfaces and building data banks to calculate benchmarking norms: EMOTIONAL ENGAGEMENT
4. Development of a platform to support advanced interaction between users and multimedia contents: E-(MOTIONAL)
The lab has been conceived in Italy but is designed to be extended and applied to another languages /cultures. It thrives on its network of professionals composed by psychologists, communication experts and university lecturers:
