Marketing Modelling:

Freedata through its highly specialized team offers data mining, web mining services oriented to extract precise and reliable information from extensive masses of data available to companies. This information is then interpreted and modified in order that it can be used to its full potential in a highly competitive market.

Decisions based on correct information: This is the objective that Freedata establishes through its activities of data mining.

Freedata uses the most advanced techniques of statistical analysis:

• Logistic and linear regression
• Cluster analysis
• Factorial analysis
• Correspondence analysis
• Scoring Models
• Neural networks
• Decisional trees

The uses of all these techniques of analysis and data mining are in general numerous:

• Improvement of production processes
• Evaluation of sales promotions
• Behavioral segmentation of one’s clients
• Behavioral segmentation of site users
• Organization of Marketing activity
• Evaluation and classification of credit merit
• Forecast of company insolvency